An application suite prototyped for ProCom Rx to power cloud-based commercial analytics, compliance, and alliance management for the life sciences industry — leveraging modern AI/ML (from neural nets to NLP) to drive smarter operations.
Total Brand Management (TBM)
Real-time global analytics dashboard providing strategic implementation scores, message utilization, call journey adherence, and compliance heat maps across regions.
Intelligent Detail Aid (IDA)
A digital asset creation and deployment platform integrated with major CRM systems (Veeva, Cegedim). Reduces build time by up to 90% and centralizes content control and localization.
Partnership Management
Enables multi-company collaboration for co-promotions—facilitating shared campaign execution, synchronized content approval, and unified analytics for various partners.
Digital Promotional Compliance (DPC)
A highly customized compliance module ensuring global-to-local content governance, audit readiness, and integrated medical approval workflows.
Compliance & Field Enablement Tools
Secure tools that streamline sales activity tracking, call validation, and scheduling — ensuring accurate reporting and full regulatory compliance across global field operations.
Analytics Engine
Generates early-warning insights and performance heat maps from real-time field data to drive strategic decisions across brand and region.
End-to-End Digital Commercial Platform for Life Sciences
Blackburn Labs partnered with ProCom Rx to engineer and prototype a next-generation SaaS ecosystem that transformed how global pharmaceutical organizations manage brand performance, compliance, and partner collaboration. The suite bridges operational silos between global brand managers, regional affiliates, and field representatives — turning fragmented processes into an integrated digital workflow.
Built for Complexity
ProCom Rx’s product suite was designed to handle the scale and rigor of the life sciences industry, designed to support massive sales forces and millions of daily HCP interactions. The suite was designed to integrate with CRM platforms like Veeva and Cegedim, providing real-time insights into message delivery, compliance, and market performance.
Modular Architecture
- Total Brand Management (TBM) delivers global visibility into brand execution and sales strategy adherence.
- Intelligent Detail Aid (IDA) streamlines content creation and deployment, ensuring compliant localization.
- Partnership Management synchronizes global co-promotion efforts between enterprise partners.
- Digital Promotional Compliance (DPC) automates compliance validation and reporting.
- Field Enablement Tools provide mobile-first access, call validation, and scheduling for field teams.
Measurable Impact
By centralizing data capture and analytics across global operations, the platform:
- Aims to cut content production time by up to 90%.
- Reduces compliance risks through automation.
- Provides near-instant feedback loops for agile strategic response.
- Enables closed-loop marketing — from content creation to market insight.
Blackburn Labs built ProCom Rx’s digital ecosystem to bring objectivity, speed, and intelligence to an industry long constrained by fragmentation and latency — supporting ProCom Rx’s vision of setting a new global standard for life sciences commercial operations.
Getting Started
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Contact us today to schedule a consultation and discover how Blackburn Labs can help you achieve your digital transformation goals.