211HELPSteps is a web and mobile app that helps Massachusetts residents easily find local resources for essential needs such as food, housing, child care, transportation, and mental health support. Serving the entire state, it makes it simple for residents to discover and access health and human services.

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Annual Users

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Annual Page Views

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State Coverage

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Resources

Resource Search

Find local health and human services easily

Resource Sharing

Share resources via text or email

Downloadable PDFs

Access resources offline with downloadable content

Advanced Filtering

Filter resources by location, type, and needs

Analytics Reporting

Track usage patterns and resource needs

Data Visualization

Visual insights into community resource usage

Making It Easier to Get Help in Massachusetts

Massachusetts residents often struggle to navigate the complex landscape of available health and human services. Finding the right resources for specific needs can be overwhelming, particularly during times of crisis when help is needed most urgently.

211HELPSteps provides a comprehensive, user-friendly platform that simplifies resource discovery through advanced search capabilities, filtering options, and accessibility features. The responsive cross-platform application ensures resources are accessible to all residents, regardless of their device or technical expertise.

“The relationship between Blackburn Labs and 211HELPSteps has been so rewarding! We love being able to help a local community find the resources they need with an accessible platform like this, and were privileged to be a part of this initiative. As a data geek, I was able to show the client actionable insights through Looker Studio (formally Google Data Studio) reports and instructional meetings which is always a highlight.”

— Julie Blackburn, Chief Data Science Officer, Blackburn Labs

Key Features

The platform offers a robust suite of tools designed to connect residents with resources:

  • Comprehensive Resource Database: Access to food assistance, housing support, child care services, transportation options, and mental health resources
  • Advanced Search & Filtering: Quickly find relevant resources based on location, type of need, and eligibility
  • Resource Sharing: Easy sharing of resources via text or email to help others
  • Offline Access: Downloadable PDFs ensure resource information is available even without internet
  • Accessibility First: Built-in accessibility widget ensures all users can navigate and use the platform
  • Analytics & Insights: Robust reporting through Google Analytics and Looker Studio to understand community needs

Results & Impact

The platform continues to serve as a critical bridge between Massachusetts residents and the resources they need, providing transparent, accessible, and comprehensive support to communities across the state.

  • 50,000+ users supported annually
  • 250,000+ page views annually
  • Statewide coverage serving all Massachusetts residents
  • 8,400+ resources stored
  • Cross-platform accessibility ensuring no one is left behind
Type: Web and Mobile Application Client: United Way/Mass211 Community Resource Platform
Eileen Davis

Eileen Davis

Vice President, Mass211 & United Way

"I was initially hesitant to engage with a software designer as I was concerned I did not have the skills to comprehend the scope of work my programs most needed. However, Rob and his Team quickly put my concerns to rest. They explained everything in a way that was simple to understand and always listened to our needs. They are very approchable and always return calls and emails promptly. Rob and the team at Blackburn Labs made our operation more efficient and for that I am truly grateful."

Getting Started

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